For most direct-to-consumer (D2C) brands, online advertising and marketing are the best way to reach their target audience. D2C brands have gone from entering the market with little to no brand awareness to generating immense popularity through digital channels, specifically…
Over 4.74 billion people across the world use social media. Every day, a person spends an average of 2 hours and 28 minutes per day on social media. This, in turn, makes social media a hotbed of online buyers. And…
Most big brands like Bewkoof and Chumbak have been able to build brand loyalty with a huge consumer base because of impeccable customer retention strategies. But most D2C businesses find it challenging to retain their customers. To help you build…
At Velocity, we love narrating inspiring success stories of leading D2C brands to help budding entrepreneurs join the bandwagon. The next in our storytelling series is Everlane, a fashion retail brand for everyone. From its humble beginnings to where Everlane…
The Indian Direct-to-Consumer (D2C) market is rife with opportunities, making it a hot favorite for entrepreneurs and investors alike. According to the Confederation of Indian Industry (CII) data, the segment is growing at an impressive Compound Annual Growth Rate (CAGR) of…
Launching a new product is an exciting yet challenging endeavor for any business, especially for direct-to-consumer (D2C) brands. In today’s fast-paced digital landscape, where consumers have endless options at their fingertips, a well-executed product launch strategy is crucial for success.…
Don’t you find it annoying when you go to buy clothes from a store, and you really like a pair of jeans or a nice t-shirt, but somehow the fitting is just off? Either the waist is perfect, but the…
A product launch is an exciting event for any D2C brand, but it’s not enough to simply release a new product and hope that customers will come flocking. To generate buzz and drive sales, you need to effectively communicate the…
Welcome to this month’s edition of Bootstrapped Heroes Story, where we celebrate the incredible journeys of inspiring entrepreneurs. Today we will share the story of Jacquelyn De Jesu, an art director-turned-entrepreneur and founder of Shhhowercap. From being an art director…
Blog