Imagimake’s Big Moment on Shark Tank: Success Beyond the Deal

Building a business takes a lot of hard work and persistence. Imagimake, a startup funded by Velocity, is a great example of this. The company was recently featured on Shark Tank India Season 4, where they showcased their creative products designed to help kids learn while having fun. Although they chose not to take a deal from the Sharks, their appearance brought them into the spotlight and opened up new opportunities for growth.

Helping businesses like this grow is what we do best. Are you a D2C or e-commerce brand founder who is looking for capital to grow your business? Then you are at the right place. Velocity offers working capital up to ₹5 Crore specifically for digital-first companies. Plus, there’s no need to give up equity or secure collateral – it’s a simpler way to access the funds you need. With over ₹1000 crore disbursed and more than 1200 brands supported, Velocity has a proven track record of helping businesses like yours achieve growth through accessible financing. Find out more about our solutions here.

Imagimake: A Journey of Creativity and Learning

Imagimake was founded with a mission to make learning fun and creative for children. Their range of products includes 3D model kits and craft sets, all designed to engage kids while enhancing their skills. The company has always focused on creating high-quality, innovative products that combine play with education. Over time, they’ve won the hearts of parents and teachers alike for their ability to make learning enjoyable.

The toys and games market in India is projected to grow steadily, with revenue expected to reach $1.7 billion in 2025, according to Statista. This growth presents immense opportunities for innovative brands like Imagimake to capture a larger share of the market.

Shark Tank India: A Game-Changing Moment

Last week, Imagimake made its debut on Shark Tank India. The founders presented their vision and products to the Sharks, looking for investment to scale their business. While they ultimately decided not to accept a deal, their appearance had a significant impact. The show gave Imagimake exposure to millions of viewers, boosting brand awareness and sparking interest in their products. The Sharks praised the team’s creativity, passion, and commitment to their mission, further solidifying their credibility in the market.

Velocity: Empowering Imagimake’s Growth

Velocity also played a role in Imagimake’s journey. As India’s largest cash-flow-based financing platform, Velocity provides fast funding to help businesses grow without giving up equity. Imagimake leveraged this support to expand its product offerings, invest in marketing, and reach new customers.

Co-founder Disha Katharani added, “We want to expand our manufacturing in India and constantly need working capital to scale our business. Thanks to Velocity, we have ready access to funding that can be raised without diluting equity or pledging our assets.”

Velocity’s quick funding model was instrumental in helping Imagimake scale. With funding disbursed in just a few days and no equity dilution, the founders could focus entirely on building their business.

The Impact of Shark Tank and What’s Next

The Shark Tank appearance has already begun translating into tangible results for Imagimake. The company is now exploring new partnerships and distribution channels to reach even more customers. With the momentum from Shark Tank, Imagimake is poised to achieve remarkable growth in the months ahead.

Another Success Story: Jhaji Store

Imagimake isn’t the only Velocity-backed brand to turn a Shark Tank moment into success. Jhaji Store, a women-led startup from Bihar, also made waves after their appearance on the show. Founded in 2021 by Kalpana and Uma, Jhaji Store specializes in homemade pickles that celebrate the rich flavors of Bihar. While they didn’t secure a deal on Shark Tank, Velocity stepped in to provide the funding they needed.

Uma shared her experience, saying, “We are very happy to get funding from Velocity. The team contacted us right after the show, and we finalized everything in just five days. We didn’t even have to give up any equity.”

Today, Jhaji Store is thriving, meeting growing demand, expanding its product range, and creating jobs for over 500 women. Their inspiring journey highlights how the right support can turn challenges into opportunities.

Read the full story of Uma and her experience in our blog- After not getting any deal on SharkTank, Jhaji Pickle gets funded through Velocity.

Celebrating Innovation and Perseverance

The stories of Imagimake and Jhaji Store show that success doesn’t always require a Shark Tank deal. With hard work, innovation, and the right support, these brands are making a lasting impact. At Velocity, we’re proud to back ambitious entrepreneurs and help them turn their dreams into reality. We can’t wait to see what’s next for Imagimake and other startups on their journey to success.

As we approach the end of this discussion, we just wanted to remind you that Velocity is revolutionizing access to growth and working capital for underserved Indian businesses. Through cash flow-based financing, we offer innovative, equity-free, collateral-free, and interest-free funds leveraging business data and online cash flows. Having disbursed over ₹1000 crores, we have served 1200+ brands by fueling their growth with accessible capital. Click here to understand more about us.