In everyday life, people decide to spend money on what they feel genuinely gives them value. Selling is all about convincing people that they are getting the right thing at the right price. So how does a business crack the…
Welcome back to another captivating edition of our D2C stories, where we delve into the world of entrepreneurship, innovation, and creativity that narrates a tale of triumph. In this edition, we shine a spotlight on the incredible journey of BarkBox, a…
For most direct-to-consumer (D2C) brands, online advertising and marketing are the best way to reach their target audience. D2C brands have gone from entering the market with little to no brand awareness to generating immense popularity through digital channels, specifically…
Over 4.74 billion people across the world use social media. Every day, a person spends an average of 2 hours and 28 minutes per day on social media. This, in turn, makes social media a hotbed of online buyers. And…
Most big brands like Bewkoof and Chumbak have been able to build brand loyalty with a huge consumer base because of impeccable customer retention strategies. But most D2C businesses find it challenging to retain their customers. To help you build…
At Velocity, we love narrating inspiring success stories of leading D2C brands to help budding entrepreneurs join the bandwagon. The next in our storytelling series is Everlane, a fashion retail brand for everyone. From its humble beginnings to where Everlane…
How many times have you found yourself buying a product because someone else on social media recommended it? If the answer is at least once, you have unwittingly played a role in a brand’s influencer marketing strategy. In the age…
The Indian Direct-to-Consumer (D2C) market is rife with opportunities, making it a hot favorite for entrepreneurs and investors alike. According to the Confederation of Indian Industry (CII) data, the segment is growing at an impressive Compound Annual Growth Rate (CAGR) of…
In the fast-paced world of online business, attracting visitors to our website is just the first step. The ultimate goal is to convert those visitors into paying customers. This is where the conversion rate becomes a crucial metric. The conversion…
In today’s competitive business landscape, companies are constantly seeking innovative strategies to maximize their revenues and gain a competitive edge. One such strategy that has gained significant attention in recent years is Revenue Growth Management (RGM). Revenue Growth Management is…
Blog