The next story in our bootstrapped heroes series is just as inspiring as the last. We’re excited to get started and share more about the entrepreneurial journey of yet another successful brand! Are you too? The online mattress is the hottest…
Venture capital and private equity, though different, have often been used interchangeably. However, it is critical to understand the difference between them (venture capital vs private equity) to determine which one would be suitable for your business. In this blog…
The last two years have been highly eventful in the startup world. We saw tons of new brands mushrooming across the country. One of the major factors that enabled this was the generous venture capital funding towards the growing businesses.…
At Velocity, we love coming up with high-quality content that is fresh, easy to grasp, and inspiring. With every article we write, we strive to bring you content that can help you break all barriers and take your next step…
A study by Nielson found that consumer brands that demonstrate commitment to sustainability outperform those that don’t. Sustainability has become a mantra that various brands across the globe are starting to live by. One of the core elements of operations…
Imagine you are a consumer who has been saving up for a specific product you saw on an online storefront. After two weeks, you get all excited when you finally have enough money to buy that exclusive product, only to…
If you haven’t been living under a rock, you will know what has taken Instagram by storm in the last couple of years— Instagram Reels! What started off as an offering similar to the famous video sharing platform, ‘TikTok’ has…
Direct-to-consumer (D2C) brand French Crown, a premium menswear brand that makes French-style, sustainable clothing, has raised Rs 2 crores from Velocity.in, India’s largest revenue-based financier. Launched in 2017 by the brother duo – Bhavdip Ghevariya and Ilesh Ghevariya, French Crown…
At Velocity, we are on a mission to empower India’s D2C dreams, not only by providing revenue-based financing but by sharing inspirational stories of highly successful brands to keep your entrepreneurial spirit up. These stories take you through the trials…
Personalization plays a crucial role in strengthening customer relationships. As much as 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences. And one of the most effective ways of providing…
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