Introduction In December 2020, the Indian television landscape witnessed a groundbreaking moment with the launch of Shark Tank India. The show quickly became a household favorite, sparking conversations about startups and entrepreneurship that resonated across the nation. Following the triumph…
In today’s digital economy, small and medium-sized businesses face unique financial challenges that require innovative solutions. Maneuvering through this complex landscape often means using different platforms for specific transactions, leading to inefficiencies, wasted time, and a lack of a clear…
A Galactic Journey into Pop Culture Retail In the bustling landscape of online retail, where trends evolve and consumer preferences shape the market, there emerges a brand that transcends mere transactions. The Souled Store, a digital sanctuary for pop culture…
In an electrifying win at the 19th Marketing Conclave (MarCon) hosted by IAMAI, Velocity has been crowned the “Best Lending Innovation for Digital Native Brands.” This accolade is more than a trophy; it’s a testament to our relentless commitment to…
Think of alternative finance as the rebel in the finance world – it’s not into the usual banking and market dynamics. Now, inside this rebel club is something called ‘Fintech,’ which includes companies and tech changing how we handle money.…
The Indian E-commerce dynamic is growing rapidly, and it is expected to reach US$ 163 billion by 2026. Unsurprisingly, every online store wants a slice of it. But this is not easy considering the fact that there are thousands of…
The year-end holiday season is filled with excitement, cheer and, of course, lots of shopping. During this time, customers are on a constant hunt for gifts for their family, friends, colleagues and more. Therefore, this is a crucial time for…
Our D2C storybook continues and we are back with another hero whose success is a result of its dedication to quality, style, and the pursuit of excellence. In the modern fashion industry, often only a handful brands manage to rise…
Do you know that more often than not, the things you buy are not merely because of your need for the product but also because you are psychologically persuaded to do so? Such is the power of persuasion. Persuasion is…
For e-commerce shoppers, checking the five-star and negative reviews are probably their immediate action while they consider a purchase on the website. While the product includes a detailed explanation from the brand, it is often much more relatable when one…
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