At Velocity, we love narrating inspiring success stories of leading D2C brands to help budding entrepreneurs join the bandwagon. The next in our storytelling series is Everlane, a fashion retail brand for everyone. From its humble beginnings to where Everlane…
The Indian Direct-to-Consumer (D2C) market is rife with opportunities, making it a hot favorite for entrepreneurs and investors alike. According to the Confederation of Indian Industry (CII) data, the segment is growing at an impressive Compound Annual Growth Rate (CAGR) of…
In the fast-paced world of online business, attracting visitors to our website is just the first step. The ultimate goal is to convert those visitors into paying customers. This is where the conversion rate becomes a crucial metric. The conversion…
In today’s competitive business landscape, companies are constantly seeking innovative strategies to maximize their revenues and gain a competitive edge. One such strategy that has gained significant attention in recent years is Revenue Growth Management (RGM). Revenue Growth Management is…
Launching a new product is an exciting yet challenging endeavor for any business, especially for direct-to-consumer (D2C) brands. In today’s fast-paced digital landscape, where consumers have endless options at their fingertips, a well-executed product launch strategy is crucial for success.…
In the world of digital marketing, measuring the success of your campaigns is critical to driving sustainable growth for your business. One of the most important metrics for evaluating your marketing ROI is cost per acquisition (CPA). CPA is the…
Per IBEF, India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026. With more and more shoppers preferring online shopping to in-store shopping, and a majority of brands, irrespective of their size,…
Average order value (AOV) is a key performance indicator (KPI) that helps businesses gauge the average amount of money customers spend per purchase. By understanding AOV, businesses can identify customer trends, increase revenue, improve customer lifetime value, and optimize their…
Don’t you find it annoying when you go to buy clothes from a store, and you really like a pair of jeans or a nice t-shirt, but somehow the fitting is just off? Either the waist is perfect, but the…
You can use Google Analytics 4, a free tool, to track your website’s traffic and engagement. It provides information about who visits your site, how they interact with it, and where they come from.Google Analytics 4 features include: Google released…
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