Running a successful E-commerce business requires you to have a firm hold on your metrics, especially when you are selling on Amazon. Keeping their customer-centric approach, Amazon uses specific performance metrics to evaluate the best sellers for their buy box…
Welcome back to our next edition of bootstrapped heroes series – where apart from celebrating the grit, resilience, and achievements of entrepreneurs who made it big on their own terms, we also learn some great lessons on running a thriving…
As more than 85% of customers check at least 10 reviews before making a buying decision – Amazon product reviews are the new digital word of mouth for your business. Good reviews are public proof that people like your product.…
Selling on Amazon may seem very tempting for the simple reason that you don’t have to spend money to drive traffic to your website. Instead, you get an opportunity to attract millions of customers already visiting with high intent of…
First impressions are important. A welcome email series helps you build relationships with the subscribers by thanking them upon sign up and giving them a clear understanding of what you do and what they can expect from your brand. Apart…
With about 1.9 million active sellers Amazon is the biggest marketplace for sellers worldwide. If you own a D2C brand, the chances are you are either already selling on Amazon or are planning to launch soon. In either case, just…
Email marketing is one of the oldest and most effective strategies to grow your brand. It helps you build relationships with your audience while also driving conversions and amplifying brand awareness. D2C businesses and eCommerce brands can leverage email marketing…
Who would have thought that you could create an iconic lifestyle brand by selling prescription glasses online? Defying all odds, Warby Parker, famously known as “Netflix of Eyewear,” has disrupted the traditional eyewear industry in its 11 years of existence.…
Almost all startups need extra capital at different stages in their business lifecycle. From paying vendors and doing marketing activities to growing your business and developing your product further, you need capital. And for that, various financing options are available…
Direct-to-consumer (D2C) startup Imagimake has raised an undisclosed round of financing from Velocity, India’s largest revenue-based financier. This is the second round of financing they have raised from Velocity, having previously also raised Rs 4.4 crore in pre-series A funding…
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