The Top 20 Must-Have Shopify Apps to Supercharge Your Online Store 2024

Running an online store is no easy feat – there are so many moving parts to keep track of! That’s where Shopify apps come in to save the day. These nifty little helpers can transform your store from a basic website into a powerhouse of features and functionality. In 2024, the Top 20 Must-Have Shopify Apps are expected to provide even more powerful solutions.

The Shopify App Store is like an infinite playground for merchants. With over 7,000 apps and counting, you’d be hard-pressed not to find solutions for almost any need imaginable. Whether you want to level up your marketing game, streamline inventory management, or provide outstanding customer support, there’s an app for that!

The right app integrations allow you to automate repetitive processes like order fulfillment and inventory tracking. This saves you time and effort that can be reinvested into growing your business. Marketing apps enable you to run promotional campaigns, recover abandoned carts, cross-sell products, and increase customer engagement and sales. Customer service apps like live chat, loyalty programs, and help desks elevate the shopping experience to build brand loyalty.

With Shopify’s app ecosystem, you can transform a basic online storefront into a fully-optimized, feature-rich ecommerce operation. Apps integrate specialized functionality to streamline operations, boost sales, and deliver a superior customer experience – ultimately driving growth and profitability for your online store. The key is identifying which apps best fit your specific business needs.

Looking for capital to fund your business? Velocity provides working capital of up to INR 5 Cr to digital-first businesses. There is no equity dilution or collateral needed for availing these funds.  Having disbursed over ₹800 crores, we have served 1,000+ brands by fueling their growth with accessible capital. Learn more about it here.

Points to consider while choosing a Shopify app

When selecting apps for your Shopify store, it’s important to be strategic and prioritize the ones that will provide the most value. Here are some key points to keep in mind:

Prioritize Essential Apps

Focus first on integrating apps that facilitate critical business operations like marketing, sales, customer service, and inventory management. These essential apps should take precedence over nice-to-have extras.

Check Ratings and Reviews

Look at the app’s average rating, number of reviews, and read through feedback from other merchants. High ratings and positive reviews indicate an app is high-performing and reliable.

Ensure Compatibility

Verify that the apps you want are compatible with your existing Shopify theme and any other apps you have installed. Incompatible apps can cause conflicts.

Avoid Redundant Apps

Don’t install multiple apps that perform the same core function. This creates redundancy that can slow down your site. Choose the best app option for each needed capability.

Customization Potential

See if apps offer the ability for custom functionality tailored to your specific needs. This optimization can enhance performance.

Evaluate Cost vs Benefits

Analyze whether an app’s potential impact on revenue and operations justifies its cost. The goal is maximizing your return on investment for app integrations.

By considering these factors, you can make informed decisions when building out your Shopify app toolkit to maximize efficiency, sales, and growth potential.

Here are the different apps categorized according to their usage  

Sales and Marketing Shopify Apps

D2C brands utilize marketing automation platforms like Contlo, Wigzo, Klaviyo, Wati, and Interakt, which offer robust integration with the Shopify platform through dedicated plugins. While not exclusively designed as Shopify plugins, these applications enable e-commerce businesses within the Shopify ecosystem to benefit from a seamless and optimized integration process.

Email Marketing

Klaviyo

• Powerful email marketing automation platform
• Key features: Advanced segmentation, personalization, A/B testing, analytics
• Integrations with Facebook, Snapchat, TikTok
• Automated flows for abandoned carts, browse abandonment
• Free to install, paid plans start at $15/month

You can download the application here

SmartrMail

• User-friendly email builder and automation platform
• Key features: Drag-and-drop builder, pre-built workflow templates, segmentation
• Automated campaigns for abandoned carts, welcome series, remarketing
• Free plan available, paid plans from $14/month

You can download the application here

Shopify Email

• Build lasting customer relationships
• Branded emails with drag-and-drop editor
• Sales-focused templates with products, checkout
• Pre-built automation, list segmentation
• Integrated with Shopify platform
• Key features: Branded emails to segments, AI subject lines, copy optimization, Purchase from emails, Campaign analytics

Pricing:

• Free to install
• First 10K emails/month free
• $1 per 1K emails after free limit

You can download the application here

To understand more about email marketing read our article The Ultimate Email Marketing Guide for D2C & E-commerce Brands

Pop-Ups and Lead Capture

Privy

• Create email signup forms, pop-ups, banners
• Key features: Integrates with email platforms, automated messaging, A/B testing
• Cart saver for abandoned carts
• Analytics for signups, conversions, revenue
• Starts at $24/month 

You can download the application here

Whatsapp Marketing 

Wati

• Abandoned cart recovery
• Chatbots for better response times, CSAT
• WhatsApp broadcasts, order tracking
• Supports sales, support, marketing
• COD order confirmation via WhatsApp
• Automated order updates
• Shared team inbox
• WhatsApp Green Tick verification
• Key features: WhatsApp notifications, broadcasts, catalogs, auto-replies, custom chat widgets

Pricing:

• Free: Install, team inbox, broadcasts
• Starter ($4.99/mo): Abandoned carts, COD, automations
• Free trial

You can download the application here

To gain more knowledge about Whatsapp marketing read our blog The Ultimate Guide to WhatsApp Marketing: Strategies, Tips, and Best Practices

Interakt

• Convert inquiries to customers on WhatsApp
• Elevates marketing & support
• Abandoned cart reminders, bulk campaigns
• Reduces COD order RTOs
• Automated order updates
• Shared team inbox
• WhatsApp Green Tick

• Key features: Cart reminders with checkout, COD confirmation flow, order notifications chat widget, auto-replies

Pricing:

• Starter ($15/mo): Notifications, inbox, widget
• Growth ($35/mo): Analytics, automation, roles
• Advanced ($45/mo): User segments, higher limits
• WhatsApp charges extra
• Free trial

You can download the application here

All-in-One Marketing

Marsello

• Automated email and SMS marketing campaigns
• Key features: Abandoned cart flows, post-purchase flows, segmentation, reviews, loyalty program
• Integrates with Klaviyo, Smile.io, Recharge
• Reporting and analytics
• Costs $135/month

You can download the application here

Contlo

• Automated omnichannel campaigns (email, SMS, WhatsApp, web push, voice, social)
• Key features: Abandoned carts, back-in-stock, cross-sell, drip campaigns, recommendations, rewards
• Omnichannel helpdesk
• AI-powered personalization, automations, insights
• 360° customer view, behavior tracking, segmentation
• Analytics & integrations

Pricing:

• Professional ($25/month): 1500 contacts, 15K emails, 200 free SMS
• Free Forever ($0/month): 1000 contacts, 2K emails, 200 free SMS
• Free trial available

You can download the application here

Wigzo

• Personalized omnichannel campaigns
• Dynamic flows, sophisticated automation
• Real-time data segmentation
• Retention focus: re-engagement, loyalty
• Key features: Automation flow builder, multi-channel broadcasts, segmentation, predefined, Custom, RFM

Pricing:

• Free: Unlimited web push, email capture
• Starter ($299/mo): 100K emails, SMS capture, analytics
• Growth ($799/mo): Unlimited emails, 40+ segments
• Business ($1,499/mo): WhatsApp, optimization, content

You can download the application here

Social Proof and Reviews

The main things these apps offer are email marketing, pop-ups, and lead capture, reviews and social proof content, marketing automation, loyalty programs, and analytics/reporting. The top-rated ones focus on user-friendly features, integration capabilities, and driving measurable increases in sales and engagement.

Yotpo

• Collect and display customer reviews, photos, videos
• Key features: Star ratings, review request emails, Q&A sections
• Visual marketing with user-generated content
• Analytics on reviews, ratings, conversions
• Free, premium is $199/month

You can download the application here

Fera

• Show recent sales notifications, visitor counts, testimonials
• Key features: Exit pop-ups, “As seen on” logos, campaign scheduling
• Manage reviews from other platforms
• 14-day free trial, paid plans from $9/month

You can download the application here

Inventory and Order Management Shopify Apps

The top inventory apps offer real-time syncing, stock level monitoring, forecasting capabilities, channel integrations, and features like bundling and automation to streamline inventory operations. Pricing varies based on the app’s functionality.

Inventory Planner

• Automatically updates inventory history across sales channels like Amazon, Xero, QuickBooks
• Key features: Customized forecasting, automated purchase orders, low stock notifications
• Provides data insights to optimize inventory levels and avoid overstocking
• 14-day free trial, paid plan at $119.99/month

You can download the application here

Stock Sync

• Seamlessly update inventory quantities across multiple locations
• Key features: Handle multiple suppliers, set product prices, stock new stores
• Sync methods include TXT, XLSX, CSV, EDI, JSON
• Schedule automatic inventory updates
• 14-day free trial, paid plans start at $5/month

You can download the application here

Back In Stock + Restock Alerts (Restock Rocket)

• Notify customers when out-of-stock products are restocked
• Key features: Customizable “Notify Me” buttons, product demand insights, grow email list
• Customers auto-added to email list when signing up for restock alerts
• 14-day free trial, paid plans from $10/month

You can download the application here

Customer Service and Engagement Shopify Apps

These apps cover customer reviews, product customization, account management, reporting/analytics, and survey capabilities to gain insights and improve the customer experience.

Reputon Customer Reviews App

• Helps collect customer reviews on independent sites like Google, Etsy, Facebook
• Automatically sends follow-up emails requesting reviews after purchase
• Provides a secure feedback form for unhappy customers
• Supports multi-lingual stores, customizable, automated
• Free plan available, paid plans start at $9.99/month

You can download the application here

Customify – Custom Product App

• Allows customers to visually customize and personalize products
• Ideal for products that customers want to add personal touches to
• User-friendly customization tools with just a few clicks
• Free plan, paid plans start at $10/month

You can download the application here

Customer Accounts Concierge

• Upgrades the basic customer account page into an advanced dashboard
• Integrates reward programs, subscriptions, wishlists, order details, returns
• Flexible plugin system, pay only for features needed
• Free plan, paid plans start at $5/month

You can download the application here

Analytics and Reporting Shopify Apps

Better Reports

• Powerful analytics and reporting app
• Analyzes sales, payouts, inventory, refunds, orders, fulfillment, discounts, customers, etc.
• Over 100 report templates and custom report creation
• In-depth store data analysis
• Integrates with Google Sheets
• Export reports as PDF, Excel, or CSV
• 14-day free trial
• Pricing: $19.90 – $299.90 per month

You can download the application here

Data Export IO: Reports

• Detailed, customizable reports on sales, taxes, inventory, POS, payouts, orders, customers, etc.
• Report Builder for live record preview, custom fields, line item details, etc.
• Automated report delivery via email or Google Sheets
• Multiple report templates
• Advanced filter options
• Export reports as Excel, CSV, and PDF
• Password protection
• 15-day free trial and a free plan
• Pricing: $7 – $25 per month

You can download the application here

BeProfit – Profit Analytics

• Tracks profit and loss in real-time
• Calculates store revenue
• Profit reports from orders, countries, products, platforms, etc.
• Valuable metrics on revenue, expenses, and profit
• Tracks profit from discounts and lifetime profit
• 14-day trial
• Free to install
• Pricing: Basic Plan – $250/month, Ultimate Plan – $350/month

You can download the application here

Payment and Checkout Apps

Payfy: Payment Rules

• Shopify checkout app for customizing and securing payment methods
• Hides payment options based on conditions like products, total cost, address, or country
• Renames payment method names for clarity (e.g., “Credit Card” to “Visa/Mastercard”)
• Reorders the sequence of payment methods
• 14-day free trial
• Pricing: $3.99/month or $39.99/year (with 16% discount)
• Free development plan available
• Support: Email and scheduled meetings

You can download the application here

Shipfy: Shipping Rules

• Manages shipping rates on Shopify checkout
• Renames, sorts, and hides shipping rates based on conditions like customer tags
• Hides shipping options for specific products or customer tags
• Promotes premium shipping rates by reordering and highlighting
• 14-day free trial
• Pricing: $3.99/month or $39.99/year (with 16% discount)
• Free development plan
• Support: Email and scheduled meetings

You can download the application here

Fast Checkout Cart Upsell+Gift

• Increases sales and average order value
• AI-powered upsell cart with progress bars, countdowns, recommendations, and free gift incentives
• Sticky add-to-cart and buy-now buttons to reduce cart abandonment
• Real-time user activity tracking
• Promotional features like coupons, auto-discounts, and countdown deals
• Integrates with other Shopify apps
• 14-day free trial
• Pricing: Free development plan, $4.99 – $9.99/month (plus $0.05 per order until 2000 orders for Growth plan)
• Support: Email

You can download the application here

Frequently asked questions

How do I optimize my Shopify store for sales?

Optimizing your Shopify store for better sales is crucial, and utilizing the right apps can make a world of difference. Start by installing apps for product reviews and social proof – these help build trust and provide that extra nudge for customers to make a purchase. Don’t forget email marketing and abandoned cart recovery apps; they’re absolute must-haves for nurturing leads and recovering lost sales.

To take things up a notch, implement upselling and cross-selling strategies using dedicated apps. These can significantly boost your average order value by offering complementary products or upgrades at the right moments.

Some of this apps are Candy Rack — One Click Upsell, Cross Sell & Upsell by SSC and Dialogue AI Personalization

How can I promote my Shopify website?

Social media integration apps allow you to promote your offerings and engage with your audience effortlessly. Build that all-important email list with subscriber pop-ups and send out irresistible promotional campaigns through email marketing apps.

You can use email marketing apps like Klaviyo, Shopify Email and SmartrMail. 

How to make a Shopify store rank higher?

Search engine optimization is the key to getting your Shopify store discovered. Utilize SEO apps for keyword research, on-page optimization of product pages and meta descriptions, and overall performance enhancements. Don’t underestimate the power of backlinks either – try out influencer marketing apps to get your brand in front of relevant audiences.

The Shopify App Store is an absolute goldmine, with solutions catering to every business need imaginable. I’d highly recommend exploring it thoroughly and giving some of the top-rated apps a try based on your specific goals – whether it’s boosting sales, generating more traffic, or improving your search rankings.

Some apps that you can leverage are Booster: Page Speed Optimizer, Avada SEO Speed Image Optimize, and Tiny SEO Image optimize, Speed. 

The e-commerce landscape is evolving rapidly, with new trends and technologies emerging constantly. To stay ahead of the curve, it’s crucial to keep optimizing your online store relentlessly. Leverage the latest apps and strategies to deliver exceptional user experiences, maintain high search visibility, and ultimately, drive more sales and growth for your business.

Velocity is revolutionizing access to growth and working capital for underserved Indian businesses. Through cash flow-based financing, we offer innovative, equity-free, collateral-free, and interest-free funds leveraging business data and online cash flows. Having disbursed over ₹800 crores, we have served 1,000+ brands by fueling their growth with accessible capital. Click here to understand more about us.